Companies That Are Aligning Words With Actions To Do Good For Their Communities And Customers

HundredX calculated the rankings based on millions of customer-reported interactions, combining customers’ sentiments towards a brand’s values and trustworthiness, social stances, sustainability practices, and community support.

Customers who select Brand Values & Trust as a driver of satisfaction in the HundredX feedback flow are asked to select from five reasons that makes them view the brand positively or negatively when providing feedback. These are the three included in the Best Brands for Social Impact List Methodology:

Social Stances

Captures customer views on the positions a brand takes on social issues. Customers often take social stances into account when considering purchasing from a brand, including a brand’s political leanings and its willingness to publicly back its stances. 

Sustainability

Largely assesses how customers feel about a brand’s environmental impact. Among other things, this may encompass the durability of a brand’s products, where and how a brand sources its materials, and a brand’s carbon footprint.

Community Support

Customers' perception on a brand’s community support. Brands that hold community events, donate to local non-profits, and are generally outwardly active in support of their communities.

The Forbes and HundredX Partnership

In partnership with Forbes, mission-driven data and insights provider HundredX utilizes the wisdom of the crowd to inform business strategies. Our innovative solutions enable business leaders to understand consumer purchasing behaviors, anticipate market share shifts, and identify the underlying factors influencing these trends.

Our collaboration with Forbes plays a crucial role in identifying brands that have earned genuine customer admiration. This partnership highlights our commitment to enhancing the understanding of customer trust in brands.

The Second Annual Best Brands for Social Impact list powered by HundredX exemplifies Forbes' continued commitment to highlighting top companies doing well at doing good. Forbes’ lists powered by HundredX include Forbes Customer Experience All-Stars, and Forbes Best Customer Service.

Elevate Your Brand

With customer service more important than ever to a business’s health, it’s important to have a firm understanding of where your brand succeeds, and where it could use a little help, when it comes to the customer. We invite you to schedule a 30-minute session with our team for a deeper insight into the Forbes Best Brands for Social Impact 2024 list.

In this personalized session, you will:

• Gain insights into your customers' perception on your brand values and overall trustworthiness standing, with an industry analysis explaining your ranking.

• Access real customer feedback about your brand, offering a window into the experiences of your customers.

• Understand customer priorities when choosing between competitors, providing valuable insights for strategic planning.
  
  

Embark on the journey to elevate your brand and expand your market share.