Putting People At The Center Of Business

HundredX serves as the premier source of truth for leaders and investors about the experiences of everyday customers

Powered by best-in-class insights from ethically sourced data, HundredX is reshaping business leadership, strategy development, and investing

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The HundredX Breakthrough

Founded in 2012 to help leaders and investors become better at listening to customers, HundredX developed a breakthrough linkage between customer experience and future performance, unlocking a new era in how businesses are managed and evaluated.

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Powered by “Data-for-Good"

The HundredX innovative "data for good" model provides funding to nonprofits and other cause-based organizations for every piece of qualifying feedback from their supporters. Unlike traditional surveys, participants select the brands they use and share whether and why they expect to buy more or less in the future.

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This innovative "data for good" model has produced more than 17 million pieces of feedback from actual customers across 4,000+ brands. To date, HundredX has provided more than $27 million to more than 2,500 highly diverse organizations through its HundredX Causes™ programs.

Driving the Future of Strategy and Investing

Executives of leading enterprises rely on HundredX data to spot key trends and inflections and drive their growth strategies. Investors value HundredX data because its unique and predictive nature informs their strategies to outperform benchmarks.

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Core Tenants of our Vision

Listening Versus Surveying

Connect to the Real World

Diverse Voices

Data For Good

We allow customers to select which brands to evaluate and to choose what matters most and why, delivering highly relevant and actionable insights

We harness the power of listening and the genius of the crowd to deliver insights that are more predictive of future trends and performance

We believe everyone’s voice should be heard and elevate the diverse voices of real, everyday customers across all demographics

We use ethically sourced, double-blind customer experience data through a groundbreaking model that benefits charities and other causes

Multiplying Positive Outcomes

As an entrepreneurial, mission-based company, our core focus is creating a positive impact on people, businesses, and society. We aim to enhance consumer experiences and drive market share growth for businesses, all while channeling critical funding towards nonprofit organizations.


Guided by our cultural values of excellence, kindness, and client-centricity, we're inspired by the belief that we can turn everyday voices into impact and make a difference in the world.

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