Forbes 2025 Best Brands for Social Impact, Powered by HundredX
We’re proud to celebrate the brands that do well at doing good through our continued partnership with Forbes by powering the
2025 Forbes Best Brands for Social Impact list. The list spotlights 300 exceptional brands – out of over 3,900 possible candidates – that customers have singled out for their impact on their community, the environment, and society. Calculated from more than 4.4 million pieces of feedback from 165,000 customers, the list celebrates those that excel in their support of their communities, sustainability practices, social stances, and overall brand values and trustworthiness.
In compiling the list, we identified four critical metrics of social impact:
Brands Values & Trust is increasingly important to consumers
Today's customers evaluate brands more on just their prices and products. Customers providing feedback through HundredX on self-selected brands increasingly cite Brand Values & Trust as a reason they like or dislike these brands. Over the past two years, we've seen Brand Values & Trust rise 5% in selection frequency, indicating customers more actively consider what companies stand for and how they behave when making purchasing decisions. The Forbes 2025 Best Brands for Social Impact celebrates the brands that outperform on Brand Values & Trust while demonstrating why businesses need to factor their actions into their business models.
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At HundredX, we believe in the power of listening to the wisdom of “the crowd.” Our collaboration with Forbes on this list is a testament to our commitment to bringing forward insights that matter. The Forbes Best Brands for Social Impact list is a valuable guide and inspiration for businesses looking to elevate customer trustworthiness. Other Forbes lists powered by HundredX data include Forbes Customer Experience All-Stars and Forbes Best Customer Service.
We encourage businesses to reach out to us for guidance on how to join this distinguished group. With HundredX's unparalleled expertise, we can help your brand turn customer feedback into actionable strategies. This includes analyzing feedback data, identifying areas for improvement, and developing tailored solutions that drive success and customer satisfaction.
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