Potential headwinds for home improvement stores?
Reuters reporter Nicholas P. Brown featured HundredX data in a May 2025 piece examining troubling signs for the home improvement industry, and what it implies about the health of the U.S. economy.
Brown referenced forward-looking future purchase intent data from HundredX, which showed a YoY drop in April for top home improvement retailers. The drop was particularly evident among lower-income customers. Combined with a decline in actual spending data, the future purchase intent drop points to potential consumer uncertainty and signs that a rebound in the U.S. housing market is still a ways off, Brown noted.
Learn more on Reuters.com: "Tepid home improvement sales put Home Depot, Lowe's under microscope".
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Leveraging the power of The Crowd, HundredX continuously monitors consumer perceptions, providing businesses with essential information to maintain their market position. We tap into real consumer feedback to understand industry trends like fast fashion, as one example. With our extensive coverage of 90+ industries and 4,000+ brands, we analyze the collective opinions of everyday customers to uncover what really matters to them. Moreover, we evaluate how their priorities influence purchasing decisions and attitudes toward businesses. These insights empower business leaders to craft customer-focused strategies and gain a competitive edge in their markets.
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