How Will Inflation Impact Consumers & Future Spend?
A key question concerning business and policy leaders is how inflation will impact consumers and their future spending behavior. While the public’s behavior has seemingly been unfazed by inflation during most of the past year, beginning in July, Consumer feedback on "Price" as a positive or negative driver of their view on satisfaction began a modest downward movement."
Perhaps much more concerning, when asked about their expected changes in future spending plans during the next 12 months across 60+ industries, consumers now appear to have turned more cautious versus when answering the same question earlier in the year. This trend is particularly pronounced in the recent consumer data provided by our data partners at HundredX thru October.
The following chart compares the HundredX Consumer Future Consumer Spending Expectation data one month ahead of the year over year change in reported US Personal Consumer Expenditures (“PCE”- is the consumption component that accounts for almost 70% of US GDP).
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- Where are customers "migrating"?
- What are they saying they will use more of in the next 12 months?
- What are the key drivers of their purchase decisions and financial outcomes?
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Our insights enable business leaders to define and identify specific drivers and decisions enabling them to grow their market share.
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