Bethel University is a private, nonprofit, four- year Christian university located in McKenzie, Tennessee, with satellite campuses located throughout the state.
The past two years have been challenging for businesses around the world — and higher education is no exception. When the pandemic hit, events were canceled, and both student and alumni engagement had to be reimagined. The alumni relations’ playbook was thrown out the window and rewritten.
But students were still looking for scholarships to help fund their higher education goals. Like many other universities across the country, Bethel University, a private, nonprofit, four-year Christian university located in McKenzie, Tennessee, was challenged to maintain the level of funding they had for their scholarship program, while creating virtual giving opportunities for their alumni.
Without scholarships, some students may have to forgo their admittance to Bethel and the alumni team did not want to cut back on their assistance to incoming students.
Dr. Kimberly Martin, Interim VP of Development and Marketing and Dr. Joshua Greer, Dean for the College of Professional Studies had heard about HundredX through a friend who worked with HundredX Causes in the past on two separate, successful scholarship campaigns.
“Bethel University is so thankful for the opportunity to work with HundredX. I knew after that initial conference call that I wanted to use this program. Because of their unique crowd-sourcing platform, we are able to provide our students with additional opportunities,” stated Dr. Greer.
“HundredX allows people to support Bethel without giving money, so it opens up new avenues for stewardship that have been harder to foster,” states Dr. Martin. “HundredX allows people to give their time in support of our organization, but to do it at home, in their spare time, in as big or as small of a block as they can.”
The HundredX program allows individuals 18 years or older to provide valuable feedback on brands they use from any of their devices. A single piece of feedback can be submitted in about a minute and generates up to $2 for the supporter’s cause. Each supporter can submit up to 75 pieces of feedback — which can generate up to $150 for that cause, funded by HundredX.
“Multiple participants commented to me about how easy and fast it was to give feedback via the HundredX platform, and we found HundredX to be simple to work with from an administrative perspective, as well. We provided some basic information and photographs, and we quickly received social media posts and other promotional items to support our campaign,” Continued Dr. Martin. “We shared that information, and the responses started coming in immediately. I highly recommend this platform for other organizations like ours who need to raise funds for a good cause.”
“This was a win-win for Bethel University Alumni and students because we were able to generate funds to support student scholarships and program needs and has allowed us to bring new supporters into our fold by giving them an easy, free way to contribute to the University that fits their schedule and their budget,” stated Dr. Joshua Greer.
Bethel University is a private, nonprofit, four- year Christian university located in McKenzie, Tennessee, with satellite campuses located throughout the state.
Bethel University was founded in 1842, in McLemoresville, Tennessee, as Bethel Seminary, operating under the fostering care of West Tennessee Synod of the Cumberland Presbyterian Church and was granted a charter by the state of Tennessee in 1847 to become Bethel College. In 2009, the trustees voted to change its name to Bethel University.
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