The exact combination of factors which drive customer service satisfaction varies by industry according to the job a customer is hiring a company to do. Despite their different approaches, brands at the top of the list have at least one thing in common -- they understand that investing in customer service keeps their customers coming back for more.

We've found a strong correlation in our data between a brand's customer service and its future growth outlook. The average brand on the list has a 2% stronger growth outlook vs their peers not on the list. That number grows for brands closer to the top -- brands in the top 10 have a 10% stronger growth outlook vs peers not on the list.

In other words, it pays to have great customer service.

We've found that many brands have stayed at the top of the list from year to year, including The UPS Store (#1 in 2025), USAA (#2), and Chick-fil-A (#3). They have all invested in a customer-centric culture, understanding the importance of making meaningful connections with customers and strengthening those connections each time they visit through prompt, reliable, personal service.

Congratulations to all the brands that made the Forbes' Customer Service 2025 list.

At HundredX, we believe in the power of listening to the wisdom of “the crowd”. Our collaboration with Forbes on this list is a testament to our commitment to bringing forward insights that matter. For businesses looking to elevate their customer service, the Forbes Best Customer Service 2025 list serves as a valuable guide and inspiration.

We invite you to read further insights offered by this year's list and encourage businesses to reach out to us for guidance on how to be part of this distinguished group. With HundredX's expertise, your brand can transform customer feedback into actionable strategies that drive success and customer satisfaction.