Here’s how brands are expanding to tap into more consumers

Robert Pace, founder of HundredX, and Marc Morial, president and CEO of the National Urban League, join “Power Lunch” to discuss how brands are trying to broaden their appeal to consumers from different demographics.  The discussion talks about the importance of gathering data from consumers around topics that the consumers feel is important.  The consumer tells Hundredx what aspects of the brand that they feel are most important in their purchasing decision.

The interview shares a great deal of information on why this ethical method of collection data provides a wholistic view of the consumer's preference, the brands they purchase from, the consumer's future purchase intent, and most importantly why the consumer is making the decisions that they are making.