The Importance of Tapping Into The Consumer

CEO, Rob Pace, Featured on CNBC News' Power Lunch

Two men and a woman are sitting at a table in front of a sign that says tapping into the consumer

Here’s how brands are expanding to tap into more consumers

Robert Pace, founder of HundredX, and Marc Morial, president and CEO of the National Urban League, join “Power Lunch” to discuss how brands are trying to broaden their appeal to consumers from different demographics. The discussion talks about the importance of gathering data from consumers around topics that the consumers feel is important. The consumer tells Hundredx what aspects of the brand that they feel are most important in their purchasing decision.

The interview shares a great deal of information on why this ethical method of collection data provides a wholistic view of the consumer's preference, the brands they purchase from, the consumer's future purchase intent, and most importantly why the consumer is making the decisions that they are making.

View the Video on CNBC

Strategy Made Smarter

HundredX works with a variety of companies and their investors to answer some of the most important strategy questions in business:

Where are customers "migrating"?
What are they saying they will use more of in the next 12 months?
What are the key drivers of their purchase decisions and financial outcomes?

Current clients see immediate benefits across multiple areas including strategy, finance, operations, pricing, investing, and marketing.

Our insights enable business leaders to define and identify specific drivers and decisions enabling them to grow their market share.

Please contact our team to learn more about which businesses across 75 industries are best positioned with customers and the decisions you can make to grow your brand’s market share.

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Consumer spending muted amid rising prices

November 7, 2024

Consumers are navigating still-high prices with resilience. HundredX analysis, based on millions of pieces of customer feedback from July 2021 through April 2023 across 3,200+ companies, indicates inflation remains persistent, but consumers are cautiously hanging on. New Consumer Price Index (CPI) data shows prices increased 3.4% in April from a year ago, compared to 3.5% in March, which highlights a slight easing in inflation month-to-month. Still, HundredX data shows that consumers still feel negative about prices in general, pointing to inflation’s stickiness and consumer frustrations over the consistently high prices of everyday goods. Generally, we’ve seen that changes to HundredX’s Price favorability index are typically inversely correlated with movement in the CPI levels (i.e., inflation) reported by the US government.