HundredX recently analyzed trends in customer sentiment for Walgreens versus competitors through May 2023. The analysis draws on over 68,000 pieces of continuous, double-blind customer feedback across the Pharmacy category since May 2022, including over 27,000 on Walgreens.
Walgreens’ Purchase Intent has fallen steadily since February (-3%), losing its leadership position. Costco (+5%) and Kroger Pharmacy (+3%) have gained the most Purchase Intent over this period.
Since February 2023, Walgreens’ Purchase Intent has fallen the most for customers making more than $200,000 annually (-3%), with all other income groups seeing a downward trend.
As Walgreens’ Purchase Intent declined, its customer sentiment toward Pharmacy dropped the second most (-4%) among major chains, with Rite Aid falling the most (-7%). Walgreens and some competitors have faced labor shortages in their pharmacies.
Over the last four months, Walgreens' customer sentiment towards Pharmacy dropped 3% compared to the rest of the industry, while Knowledge dropped 2%. Both coincide with increased comments about understaffed pharmacies and a decline in Purchase Intent.
We believe news around Walgreens' decision to ban abortion pills in GOP-controlled states starting in March may have impacted sentiment towards Pharmacy. Sentiment actually declined more for males than females since February.
Compared to the rest of the pharmacy industry, Kroger Pharmacy has seen customer sentiment towards Pharmacy and Price increase by 5% since February 2023, while Speed/Checkout has increased by 7%.
Meanwhile, Costco Pharmacy’s customer sentiment toward Pharmacy is up 5% compared to the rest of the pharmacy industry since March 2023, with Attitude up 12%. Price and Health Services are up 10% and 6%, respectively, since January 2023.
Please contact our team for a deeper look at HundredX's data on Pharmacies, which includes more than 130,000 pieces of customer feedback across 12 pharmacy brands.
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