The inaugural Forbes list results from feedback from 110,000 customers on more than 2.8 million interactions with different brands over the past year, giving them insight into who's doing well across different demographics.

"For every consumer, after all, the relationship with brands is a personal one. When companies make you feel like their products are designed to serve you, you enjoy the experience of using them. When you feel like those brands are also a force for good, it adds to the halo that keeps you coming back," says Forbes.

How is Subaru serving its customers well?

Forbes says trust and brand values are a core part of how consumers feel about brands. Subaru of America has done an excellent job of giving back to the communities through the Love Promise, which gives back to pets through its partnership with ASPCA, the earth (National Parks), the homeless (Feeding America), learning (Adopt a Classroom), and they care (Make A Wish).

Subaru is one of the top automotive brands based on social media performance and word-of-mouth conversations. Research by Keller Fay Group showed the Subaru brand ranked tops regarding the Word of Mouth (WOM) talk. People are talking about the 2022 Subaru Forester, Outback, and Crosstrek SUVs as much as the world's top luxury brands.

Tyson Jominy, Vice President of Data & Analytics at J.D. Power, says, "When a brand can connect emotionally with owners through the vehicle's content, capabilities or prestige level, owners are much more likely to come back and purchase that same brand again."

In its inaugural Halo 100 list, Forbes ranks Subaru in the top-10 brands that consumers love the most, right behind Apple. Their owners love the Subaru Forester, Outback, Crosstrek, and its other all-wheel-drive models as much as customers love their iPhone and MacBook.

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