A blue and white logo for hundredx on a white background

Brown liquor is having a moment

Daiquiris, Pina Coladas, Mojitos. It's no secret that many of Americans' favorite summer drinks involve rum, and HundredX data confirms it.


Journalist Elyse Glickman talks rum in a major April feature in Bar & Restaurant News, and draws on HundredX insights to highlight how rum Consumption Intent tends to spike in warm weather months.


Glickman quotes HundredX’s Vice President of Strategy, Andre Benjamin, who notes that "rum has strong ties to warm weather and tropical drinks." However, he noted that HundredX data suggests people feel their favorite rum brands are becoming harder to find, and suggested bars and restaurants keep track of their stocks.


Hop over to Bar and Restaurant News to read Glickman's rum feature and see more HundredX insights, including how drinkers view popular brands Captain Morgan and Bacardi.

A wooden barrel that says rum xxx on it

Crowd-Powered Business Advantage


Leveraging the power of The Crowd, HundredX continuously monitors consumer perceptions, providing businesses with essential information to maintain their market position. We tap into real consumer feedback to understand industry trends like fast fashion, as one example. With our extensive coverage of 80+ industries and 3,000+ brands, we analyze the collective opinions of everyday customers to uncover what really matters to them. Moreover, we evaluate how their priorities influence purchasing decisions and attitudes toward businesses. These insights empower business leaders to craft customer-focused strategies and gain a competitive edge in their markets.


Please contact our team for a deeper look at HundredX's alcohol data, which includes more than 165,000 pieces of customer feedback across 72 alcohol brands.

Share This Article

A stack of coins with the words consumer spending muted amid rising prices
November 7, 2024
Consumers are navigating still-high prices with resilience. HundredX analysis, based on millions of pieces of customer feedback from July 2021 through April 2023 across 3,200+ companies, indicates inflation remains persistent, but consumers are cautiously hanging on. New Consumer Price Index (CPI) data shows prices increased 3.4% in April from a year ago, compared to 3.5% in March, which highlights a slight easing in inflation month-to-month. Still, HundredX data shows that consumers still feel negative about prices in general, pointing to inflation’s stickiness and consumer frustrations over the consistently high prices of everyday goods. Generally, we’ve seen that changes to HundredX’s Price favorability index are typically inversely correlated with movement in the CPI levels (i.e., inflation) reported by the US government.
October 26, 2024
HundredX Announces Strategic Alliance with FGS Global
The forbes best customer service award is powered by hundredx.
October 22, 2024
Forbes' Best Customer Service 2025, Powered by HundredX
Share by: