Brown liquor is having a moment
Daiquiris, Pina Coladas, Mojitos. It's no secret that many of Americans' favorite summer drinks involve rum, and HundredX data confirms it.
Journalist Elyse Glickman talks rum in a major April feature in Bar & Restaurant News, and draws on HundredX insights to highlight how rum Consumption Intent tends to spike in warm weather months.
Glickman quotes HundredX’s Vice President of Strategy, Andre Benjamin, who notes that "rum has strong ties to warm weather and tropical drinks." However, he noted that HundredX data suggests people feel their favorite rum brands are becoming harder to find, and suggested bars and restaurants keep track of their stocks.
Hop over to Bar and Restaurant News to read Glickman's rum feature and see more HundredX insights, including how drinkers view popular brands Captain Morgan and Bacardi.
Crowd-Powered Business Advantage
Leveraging the power of The Crowd, HundredX continuously monitors consumer perceptions, providing businesses with essential information to maintain their market position. We tap into real consumer feedback to understand industry trends like fast fashion, as one example. With our extensive coverage of 80+ industries and 3,000+ brands, we analyze the collective opinions of everyday customers to uncover what really matters to them. Moreover, we evaluate how their priorities influence purchasing decisions and attitudes toward businesses. These insights empower business leaders to craft customer-focused strategies and gain a competitive edge in their markets.
Please contact our team for a deeper look at HundredX's alcohol data, which includes more than 165,000 pieces of customer feedback across 72 alcohol brands.
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