As the founder and CEO of HundredX, I am pleased to announce we have once again partnered with Forbes to power the Customer Experience All-Stars list. On behalf of the entire HundredX team, we extend our congratulations to the 300 top businesses that have earned a spot on this list. These businesses stand out by delivering experiences that set them apart from other alternatives.

The rankings are based on millions of customer-reported interactions across 2,200+ brands and consist of three components: customer experience ratings, customer experience versus competitors, and the treatment of customers. We invite you to read Forbes’ published list and methodology to learn more.

The Wisdom of the Crowd

At HundredX, we believe in harnessing the wisdom of "the crowd" to identify the businesses that most positively impact us as customers. The businesses that meet their customers’ needs better than competitors have always been the most successful. Our unique model for collecting this feedback generates funding for more than a thousand cause-related organizations while also delivering our clients independent and authentic perspectives of their everyday consumers. This is a win-win that we call using data for good.

As we analyze the 2023 Customer Experience All-Stars list, we observe several compelling themes that shed light on what customers desire most in their interactions with brands and businesses. Quality emerges as the top driver of satisfaction among the customers at the top-performing brands, cited three times more than any other factor. While price is undoubtedly important, our analysis reveals it was less determinative of rankings than we anticipated in the face of inflationary pressures. In fact, we found the sweet spot for customer satisfaction lies in brands that deliver quality at a reasonable price.