As the founder and CEO of HundredX, I am pleased to announce we have once again partnered with Forbes to power the Customer Experience All-Stars list. On behalf of the entire HundredX team, we extend our congratulations to the 300 top businesses that have earned a spot on this list. These businesses stand out by delivering experiences that set them apart from other alternatives.


The rankings are based on millions of customer-reported interactions across 2,200+ brands and consist of three components: customer experience ratings, customer experience versus competitors, and the treatment of customers. We invite you to read Forbes’ published list and methodology to learn more.

The Wisdom of the Crowd

At HundredX, we believe in harnessing the wisdom of "the crowd" to identify the businesses that most positively impact us as customers. The businesses that meet their customers’ needs better than competitors have always been the most successful. Our unique model for collecting this feedback generates funding for more than a thousand cause-related organizations while also delivering our clients independent and authentic perspectives of their everyday consumers. This is a win-win that we call using data for good.


As we analyze the 2023 Customer Experience All-Stars list, we observe several compelling themes that shed light on what customers desire most in their interactions with brands and businesses. Quality emerges as the top driver of satisfaction among the customers at the top-performing brands, cited three times more than any other factor. While price is undoubtedly important, our analysis reveals it was less determinative of rankings than we anticipated in the face of inflationary pressures. In fact, we found the sweet spot for customer satisfaction lies in brands that deliver quality at a reasonable price. 

Consider Joining Us in Using Data for Good

As a business leader or investor in a consumer-related business,

we would be delighted to share our insights with you and collaborate on leveraging the collective wisdom of the crowd to drive exceptional customer experiences that provide funding for non-profits in the process.


To learn more about how your business compares to peers on the factors used by Forbes in its All-Star rankings, we invite you to schedule a 30-minute session with our team.


With Gratitude,

Rob Pace

HundredX Founder and CEO

Request An All-Star Session [BLOG]

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HundredX is a mission-based data and insights provider. HundredX does not make investment recommendations. However, we believe in the wisdom of the crowd to inform the outlook for businesses and industries. For more info on specific drivers of customer satisfaction, other companies within 75+ other industries we cover, or if you'd like to learn more about using Data for Good, please reach out: https://hundredx.com/contact.

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