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Forbes Best Customer Service, Powered by HundredX

We proudly continue our partnership with Forbes by powering the Forbes Best Customer Service list, which spotlights the brands that customers have singled out for their exceptional customer service. We congratulate the 300 companies that stand out from more than 3,000 brands across 80 industries within the HundredX coverage universe. These rankings are calculated on 4.2 million pieces of feedback from 201,000 customers, measuring a variety of factors including the effectiveness of the people, technology, and processes businesses put in place to ensure their customers have successful outcomes.

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Through this process, we identified four critical dimensions of customer service: 

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Customer Service is Vital to the Customer Journey

This year's results underscore a crucial trend in the modern marketplace: the integral role of customer service in brand perception and loyalty. The top-ranking companies on this list, including The UPS Store, Chick-fil-A, REI, and USAA, exemplify a commitment not only to operational excellence but also to creating meaningful connections with their customers. They understand that even in today’s digital age, a personal touch makes a significant difference. 

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At HundredX, we believe in the power of listening to the wisdom of “the crowd”. Our collaboration with Forbes on this list is a testament to our commitment to bringing forward insights that matter. For businesses looking to elevate their customer service, the Forbes Best Customer Service list serves as a valuable guide and inspiration.


We invite you to delve into the insights offered by this year's list and encourage businesses to reach out to us for guidance on how to be part of this distinguished group. With HundredX's expertise, your brand can transform customer feedback into actionable strategies that drive success and customer satisfaction.

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