HX In the News: Customers take to social media to talk rising fast food prices

Customers take to social media to talk rising fast food prices

Fast food prices are up, and Redditors are talking about it.

Nation’s Restaurant News executive editor Alicia Kelso writes about findings that some Reddit users are voicing grievances about the rising cost of fast food. Kelso highlights HundredX data that indicates fast food customers are souring on price. A HundredX report from July found that customer satisfaction with fast food prices fell 7% from June 2022 through June 2023 amidst high inflation.

An article in nation 's restaurant news discusses how redditors are talking fast food prices

Check out HundredX’s recent analysis on macro price trends to view more information about how customers view prices across different industries.

Crowd-Powered Business Advantage

Leveraging the power of The Crowd, HundredX continuously monitors consumer perceptions, providing businesses with essential information to maintain their market position. We tap into real consumer feedback to understand industry trends like fast fashion, as one example. With our extensive coverage of 80+ industries and 3,000+ brands, we analyze the collective opinions of everyday customers to uncover what really matters to them. Moreover, we evaluate how their priorities influence purchasing decisions and attitudes toward businesses. These insights empower business leaders to craft customer-focused strategies and gain a competitive edge in their markets.

Please contact our team for a deeper look at HundredX's quick, fast, casual restaurant data, which includes more than one million pieces of customer feedback across 182 QFC brands.

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Consumers are navigating still-high prices with resilience. HundredX analysis, based on millions of pieces of customer feedback from July 2021 through April 2023 across 3,200+ companies, indicates inflation remains persistent, but consumers are cautiously hanging on. New Consumer Price Index (CPI) data shows prices increased 3.4% in April from a year ago, compared to 3.5% in March, which highlights a slight easing in inflation month-to-month. Still, HundredX data shows that consumers still feel negative about prices in general, pointing to inflation’s stickiness and consumer frustrations over the consistently high prices of everyday goods. Generally, we’ve seen that changes to HundredX’s Price favorability index are typically inversely correlated with movement in the CPI levels (i.e., inflation) reported by the US government.