Forbes' Best Customer Service 2026, Powered by HundredX
Customer service is a powerful driver of loyalty and future growth. For the third year in a row, Forbes partnered with HundredX to identify
the top 300 brands that customers say provide the best service experiences.
Based on 3.8 million pieces of feedback from more than 158,000 U.S. consumers, this year’s Forbes Best Customer Service List offers a comprehensive look at the brands that most consistently
please their customers through excellent service.
Through this process, we identified four key themes of customer service:
Service Excellence Pays Off
HundredX data shows that great service directly impacts business performance. Companies ranking among the
top 50
for customer service had
3% higher future purchase intent than the average brand, while those in the
top 10
saw that
number climb to 6%.
At the same time, behind every great service experience is a great employee. When customers mention a specific team member in their feedback, future purchase intent rises by 17%, and Net Promoter Scores® increase by over 40%.
As HundredX CEO and Founder Rob Pace noted in an October 2025 interview with Forbes, the "notion of human-employee connection is really, really powerful. It’s not squishy. It's actually fundamental."
In short: when companies (and employees) consistently deliver excellent service, customers notice, and they come back.
Discover More Information
At HundredX, we believe in the power of listening to the wisdom of “the crowd”. Our collaboration with Forbes on this list is a testament to our commitment to bringing forward insights that matter. For businesses looking to elevate their customer service, the Forbes Best Customer Service 2026 list serves as a valuable guide and inspiration.
We invite you to read further insights offered by this year's list and encourage businesses to reach out to us for guidance on how to be part of this distinguished group. With HundredX's expertise, your brand can transform customer feedback into actionable strategies that drive success and customer satisfaction.
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