• Business leaders can now access forward-looking, brand-level consumer insights to identify new opportunities for margin/revenue growth.
• Co-innovation leverages HundredX’s real-time customer outcomes data with Converge by Deloitte™ technologies and Deloitte’s IndustryAdvantage™ across 4,000 brands spanning 90 industries to unlock more dynamic strategy development.
• Deloitte has sector-exclusive access to the full depth of HundredX insights that help executive teams tie customer intentions to business performance.
• New more-value-for-the-price framework helps corporate leaders and boards understand and monitor customer perspectives on competitive positioning and relative value.

HundredX Inc., a unique customer insights and strategy development firm, and Deloitte, a leading professional services organization, today announced an expanded, multi-year exclusive agreement, designed to provide actionable, predictive and customer focused insights to help C-suite and other executive-level leaders across industries reshape business strategy and drive stronger financial performance. Through this expanded collaboration, Deloitte and HundredX will be able to proactively help clients make shifts in capital allocation, pricing, product strategy, customer experience, store performance, assortment and other key levers of the business to enhance future sales and performance.

Why this matters

In an era defined by volatility, uncertainty, complexity and ambiguity (VUCA), organizations need to fundamentally rethink the inputs and processes that drive strategic decision-making. Traditional methods, which typically depend on retrospective data and static planning cycles, are no longer adequate for keeping up with rapidly evolving market conditions. Thriving in this environment requires leaders to embrace new, real-time sources of predictive future outcomes that prioritize consumer-centric insights across competitors as foundational elements of strategy development.

Expanded relationship helps drive new revenue growth for clients

This collaboration combines Converge by Deloitte’s AI-enabled software solutions and IndustryAdvantage experience together with HundredX’s proprietary customer experience data sets to help clients anticipate future purchase intent. This enables organizations to identify market expansion opportunities as well as areas where growth may plateau and take strategic actions to proactively prevent that from occurring. The approach is designed to facilitate faster responsiveness to evolving customer behaviors and supports smarter decisioning regarding strategic investments, adaptive pricing strategies and value-centric customer offerings and experiences. This collaboration expands Deloitte’s Converge platforms, launched in 2014, which support global clients in more than 30 countries across multiple sectors including healthcare, life sciences, banking, insurance, retail, government, technology, sports and media.

For example, a leading big box retailer is applying Deloitte and HundredX insights to understand key signals including quality, value, selection and availability, which were recently found to be impacting customer satisfaction and likely future sales. Equipped with this insight, the retailer will use the Converge by Deloitte platform to drive strategies across these dimensions. The retailer will also utilize HundredX's Executive Essentials signals to track and predict future performance. This will allow the C-suite to have an "always on" strategy and customer feedback engine.

Deloitte and HundredX also collaborate on consumer research innovation, including a recent Deloitte study that utilized HundredX data to identify what makes a brand an "more-value-for-the-price" player. The study, "The Value Seeking Consumer," analyzed 900,000 HundredX customer data points across 290 brands to help determine how consumer brands could win over customers seeking good value at given price points. The Deloitte research and HundredX data also outline industry specific factors — beyond just price, including quality, trust and experience — that drive actual customer experience and spending shifts and how brands can emulate more-value-for-the-price players. This research also demonstrates that more-value-for-the-price brands can gain greater market share, have higher future purchase intent and command premium valuations.

Key quotes

"Serving consumers effectively involves not only being their best alternative today but anticipating responses to emerging market and competitive developments. By blending Deloitte's strong industry experience, technology, client trust and ability to execute with HundredX's real-time, customer-oriented model of data collection tied to future performance, we're together helping clients reinvent strategic planning and drive favorable business outcomes."
— Rob Pace, founder and CEO, HundredX

"The expansion of our work with HundredX is accelerating how we deliver outcomes to our clients. By embedding always-on, predictive insights that tie to future financial performance into our Converge by Deloitte solutions, we're helping leaders anticipate shifts in consumer sentiment before they show up in sales and performance. This agreement allows us to bring new levels of foresight and adaptability into business strategy, equipping our clients to act with confidence, adapt business strategy with more agility and ultimately accelerate growth in a dynamic marketplace."
—  Brett Davis, U.S. chief innovation officer, Deloitte Consulting LLP

Deloitte and HundredX

Since 2024, Deloitte and HundredX have been bringing together data, technology and algorithmic assets combined with deep sector knowledge and transformational capabilities to help executives navigate uncertainty, linking investments and actions today to tomorrow's future growth and performance.

More information about the Deloitte and HundredX collaboration can be found on Deloitte's website.

About HundredX

HundredX is a mission-based customer insights and strategy development company. HundredX proprietary insights are developed by listening to actual customers and then creating a clearer connection between their feedback and the future financial outlook for businesses. Clients utilize HundredX insights to identify future trends and opportunities, understand customer and competitive dynamics, and reduce blind spots. HundredX has sourced nearly 20 million pieces of customer feedback on over 4,000 brands through its innovative HundredX Causes™ programs which has provided nearly $30 million in funding to 3,000+ diverse non-profit and other cause-based organizations. Learn more about HundredX at https://hundredx.com.

About Deloitte

Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including nearly 90% of the Fortune 500® and more than 8,500 U.S.-based private companies. Bringing 180 years of service, its network of member firms spans more than 150 countries and territories. Learn how Deloitte’s approximately 460,000 people worldwide connect for impact at www.deloitte.com.