HundredX featured in Winsight Grocery Article for Costco

Winsight Grocery Highlights Costco and the Halo 100

Costco became one of 2021 's most beloved brands

This article appeared in the Winsight Grocery Business Online Magazine.

Costco is killing it in customer experience. The warehouse club chain that recently earned the top spot on Qualtrics’ 2022 Experience Index has beat out the competition yet again.

The Issaquah, Wash.-based club store claimed the No. 1 spot on Forbes’ newly released inaugural Halo 100 list that ranks how well and how responsibly brands are serving their U.S. customers.

To create the Halo 100 list highlighting excellence in delivering the experience that customers want, Forbes partnered with HundredX, a Dallas-based data and analytics company that has developed an innovative way of collecting customer experience feedback, the company said. Consumers select up to 75 brands that matter to them from more than 2,000 options and share their opinions and experience with those brands—HundredX gives money to their favorite charity in return.

To view the full story on Winsight Grocery Business Online, click here

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HundredX works with a variety of companies and their investors to answer some of the most important strategy questions in business:

Where are customers "migrating"?
What are they saying they will use more of in the next 12 months?
What are the key drivers of their purchase decisions and financial outcomes?

Current clients see immediate benefits across multiple areas including strategy, finance, operations, pricing, investing, and marketing.

Our insights enable business leaders to define and identify specific drivers and decisions enabling them to grow their market share.

Please contact our team to learn more about which businesses across 75 industries are best positioned with customers and the decisions you can make to grow your brand’s market share.

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Consumer spending muted amid rising prices

November 7, 2024

Consumers are navigating still-high prices with resilience. HundredX analysis, based on millions of pieces of customer feedback from July 2021 through April 2023 across 3,200+ companies, indicates inflation remains persistent, but consumers are cautiously hanging on. New Consumer Price Index (CPI) data shows prices increased 3.4% in April from a year ago, compared to 3.5% in March, which highlights a slight easing in inflation month-to-month. Still, HundredX data shows that consumers still feel negative about prices in general, pointing to inflation’s stickiness and consumer frustrations over the consistently high prices of everyday goods. Generally, we’ve seen that changes to HundredX’s Price favorability index are typically inversely correlated with movement in the CPI levels (i.e., inflation) reported by the US government.