HX In the News: Millennials turning to Walmart for groceries

Millennials turning to Walmart for groceries

More customers are turning to Walmart for their grocery shopping, especially millennials. An article on GoBankingRates by senior financial writer Heather Taylor that features HundredX analysis explains why.

The article, which lists convenience and high-quality brands as some of the reasons why millennials are buying food from Walmart, points to Purchase Intent data from HundredX that shows Walmart Grocery’s future growth is up relative to peers. This is especially true with millennials.

Hundred x data to explain how millennials are shopping more at walmart for their groceries

HundredX Founder and CEO Rob Pace was quoted in the article explaining that “Since the start of 2023, millennials planning to spend more on groceries at Walmart increased 4% versus competitors. Looking at those millennials under 30, the relative growth outlook improved even further to 6%.”

Read our full report on grocery brands here: https://hundredx.com/walmart-gains-from-target-woes

Crowd-Powered Business Advantage

Leveraging the power of The Crowd, HundredX continuously monitors consumer perceptions, providing businesses with essential information to maintain their market position. We tap into real consumer feedback to understand industry trends like fast fashion, as one example. With our extensive coverage of 80+ industries and 3,000+ brands, we analyze the collective opinions of everyday customers to uncover what really matters to them. Moreover, we evaluate how their priorities influence purchasing decisions and attitudes towards businesses. These insights empower business leaders to craft customer-focused strategies and gain a competitive edge in their markets.

Please contact our team for a deeper look at HundredX's grocery data, which includes more than 400,000 pieces of customer feedback across 62 brands.

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