Cruisebusiness.com- New data shows cruise travel strong rebound

HundredX Data Details Strong Rebound

Two cruise ships are docked at a dock with people walking between them

This article appears on Cruisebusiness.com and was published on July 25, 2022. It was written by: Teijo Niemela. The article can be viewed by clicking here. It was based on the original Insights article developed by HundredX. The Insights article can be found HERE.

According to recent analysis from HundredX, an innovative real-time market share strategy platform, the cruise industry is projected to sustain a stronger rebound than other travel segments, such as airlines, car rental and hotels. Despite the strain of a looming recession, HundredX’s insights show a significant uptick of the industry’s recovery as of March 2022 while other travel segments display a decline. With vacationers reporting an intention to cruise again before the end of 2022, the industry is expected to sustain its upward trajectory.

HundredX collected double-blind feedback from more than 35,000 cruisers by asking a series of curated questions using its proprietary listening tools. The data revealed strong consumer intent to book future cruise travel as early as 2021 and that interest is remaining steady. Cruise consumers also indicated their top booking drivers (in order of priority): food and beverage, price, ship cleanliness, entertainment, staff service and staterooms.

See below chart.

Hundreds of uncovers what is top of mind with consumers

Dallas-based HundredX leverages millions of pieces of real-time feedback from a diverse group of consumers from across the US. to help executives, investors and consultants make key competitive decisions in real-time.

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HundredX works with a variety of companies and their investors to answer some of the most important strategy questions in business:

Where are customers "migrating"?
What are they saying they will use more of in the next 12 months?
What are the key drivers of their purchase decisions and financial outcomes?

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Our insights enable business leaders to define and identify specific drivers and decisions enabling them to grow their market share.

Please contact our team to learn more about which businesses across 75 industries are best positioned with customers and the decisions you can make to grow your brand’s market share.

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