Although the price is a prominent factor, it's not the only thing that matters to patrons. 

“Our AI-driven resource allocation model shows that quality and taste are the two top drivers with the biggest impact on future purchase intent for restaurants, far ahead of the other 14 factors we track,” said Andre Benjamin, vice president of strategy at HundredX. “While price is something that is top of mind for all consumers – thus selected 65% of the time as something they care about – we’re seeing it doesn’t have a large impact on whether they will go to a restaurant or not.”

HundredX's insights highlight the need for restaurants to focus on taste and speed, especially in this inflationary period.

Read our full report on quick, fast, casual restaurants here: https://hundredx.com/the-sweet-and-savory-exploring-fast-food-trends

Crowd-Powered Business Advantage

Leveraging the power of The Crowd, HundredX continuously monitors consumer perceptions, providing businesses with essential information to maintain their market position. We tap into real consumer feedback to understand industry trends like fast fashion, as one example. With our extensive coverage of 80+ industries and 3,000+ brands, we analyze the collective opinions of everyday customers to uncover what really matters to them. Moreover, we evaluate how their priorities influence purchasing decisions and attitudes towards businesses. These insights empower business leaders to craft customer-focused strategies and gain a competitive edge in their markets.

Please contact our team for a deeper look at HundredX's quick, fast, casual restaurant data, which includes 1 million pieces of customer feedback across more than 180 restaurant brands.