This report was originally published as part of our exclusive subscriber content in our November 2022 newsletter.
In a surprising move, Disney announces the return of former CEO, Bob Iger. Vowing to refocus the company's efforts by returning to its creative roots, perhaps one of the most important and durable questions for Iger and the Board to understand is the state of Disney's customer experience, which arguably hangs in the balance. Specifically, HundredX's analysis zeroes in on Disney+ and Disney's theme park properties, two key areas generating the most discussion among The Crowd.
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HundredX helps fill in the blanks left by traditional data providers
Consumers are navigating still-high prices with resilience. HundredX analysis, based on millions of pieces of customer feedback from July 2021 through April 2023 across 3,200+ companies, indicates inflation remains persistent, but consumers are cautiously hanging on. New Consumer Price Index (CPI) data shows prices increased 3.4% in April from a year ago, compared to 3.5% in March, which highlights a slight easing in inflation month-to-month. Still, HundredX data shows that consumers still feel negative about prices in general, pointing to inflation’s stickiness and consumer frustrations over the consistently high prices of everyday goods. Generally, we’ve seen that changes to HundredX’s Price favorability index are typically inversely correlated with movement in the CPI levels (i.e., inflation) reported by the US government.
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