HX In the News: Anheuser-Busch InBev marketing shakeup

Anheuser-Busch InBev marketing shakeup

In her coverage of the November 15^th announcement that Anheuser-Busch InBev’s US chief marketing officer is stepping down, AdWeek editor Rebecca Stewart used HundredX data to show how beer drinkers are slowly warming again to Bud Light’s brand values.

From March through June, HundredX data captured a steep decline in customer satisfaction with Bud Light’s brand values, driven by backlash from a marketing partnership with social media star Dylan Mulvaney. Recent HundredX analysis shows brand value satisfaction is slowly creeping back up.

Check out HundredX’s recent analysis on a lcohol to view more information about Anheuser-Busch InBev brands, including Budweiser and Bud Light.

Crowd-Powered Business Advantage

Leveraging the power of The Crowd, HundredX continuously monitors consumer perceptions, providing businesses with essential information to maintain their market position. We tap into real consumer feedback to understand industry trends like fast fashion, as one example. With our extensive coverage of 80+ industries and 3,000+ brands, we analyze the collective opinions of everyday customers to uncover what really matters to them. Moreover, we evaluate how their priorities influence purchasing decisions and attitudes toward businesses. These insights empower business leaders to craft customer-focused strategies and gain a competitive edge in their markets.

Please contact our team for a deeper look at HundredX's alcoholic beverages data, which includes more than 140,000 pieces of customer feedback across 68 alcohol brands.

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Consumer spending muted amid rising prices

November 7, 2024

Consumers are navigating still-high prices with resilience. HundredX analysis, based on millions of pieces of customer feedback from July 2021 through April 2023 across 3,200+ companies, indicates inflation remains persistent, but consumers are cautiously hanging on. New Consumer Price Index (CPI) data shows prices increased 3.4% in April from a year ago, compared to 3.5% in March, which highlights a slight easing in inflation month-to-month. Still, HundredX data shows that consumers still feel negative about prices in general, pointing to inflation’s stickiness and consumer frustrations over the consistently high prices of everyday goods. Generally, we’ve seen that changes to HundredX’s Price favorability index are typically inversely correlated with movement in the CPI levels (i.e., inflation) reported by the US government.