Anheuser-Busch InBev marketing shakeup
In her coverage of the November 15th announcement that Anheuser-Busch InBev’s US chief marketing officer is stepping down, AdWeek editor Rebecca Stewart used HundredX data to show how beer drinkers are slowly warming again to Bud Light’s brand values.
From March through June, HundredX data captured a steep decline in customer satisfaction with Bud Light’s brand values, driven by backlash from a marketing partnership with social media star Dylan Mulvaney. Recent HundredX analysis shows brand value satisfaction is slowly creeping back up.
Check out HundredX’s recent analysis on alcohol to view more information about Anheuser-Busch InBev brands, including Budweiser and Bud Light.
Crowd-Powered Business Advantage
Leveraging the power of The Crowd, HundredX continuously monitors consumer perceptions, providing businesses with essential information to maintain their market position. We tap into real consumer feedback to understand industry trends like fast fashion, as one example. With our extensive coverage of 80+ industries and 3,000+ brands, we analyze the collective opinions of everyday customers to uncover what really matters to them. Moreover, we evaluate how their priorities influence purchasing decisions and attitudes toward businesses. These insights empower business leaders to craft customer-focused strategies and gain a competitive edge in their markets.
Please contact our team for a deeper look at HundredX's alcoholic beverages data, which includes more than 140,000 pieces of customer feedback across 68 alcohol brands.
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